Post by account_disabled on Mar 4, 2024 23:09:43 GMT -5
We leave you the complete transcript of the interview in Plaza Radio , about our company Anartxy, trajectory, present, future and how we understand jewelry fashion. We hope you like it!
Inma: At Anartxy they make jewelry that makes you fall in love with its versatility. They are original and elegant pieces made of different noble materials. They turn them into fashionable and excellent quality jewelry to show off our own sty Chinese Overseas Asia Number Data le and box office. At Anartxy they bet on color and volume, including all women, to express and communicate who you are and who we are through their jewelry.
Anartxy is a clear example of design made in Spain based on touches of originality, quality and trend, with very Mediterranean notes of living. One of its highlights is the Slow Fashion essence, since Anartxy is based on the durability of its pieces due to its materials, noble qualities and the brand's strong commitment to the most sustainable essence.
Who can resist the universe. Anartxy We welcome your father and son CEOs, Damián López and Joaquín López.
Inma: We have them here with us, just as it is there.
Damian: How is he? Very good.
Joaquín: Hello, good evening.
Inma: I am delighted to have you here at the wedding window, to tell us how the Anartxy project came about, which is being a real revolution. Hey?
Damián: Well, let's see, we were involved in the market a little bit and we started in at a time of crisis. And well, I think that moments of crisis are always good for changes. We saw that the market needed a different product, that demanded something different from what we had been working on until now. And well, that's how we started with a small silver collection, at first with leather. Very homemade. At first it was a small collection with my wife, which was very successful and good. And from there it was, it grew and led to what we are today.
Inma: And does Anartxy's name have any kind of meaning?
Damián: Yes. As I said, we wanted to do something a little groundbreaking. We didn't want to limit ourselves to what was on the market. We wanted Anartxy to be a fashion brand. We didn't want a jewelry brand, or costume jewelry or fantasy, as the French normally interpret, but something that is related to the world of fashion. And we think not about not setting limits for ourselves. That's why Anartxy was like something anarchic, without breaking a bit with tradition. And on the other hand, we wanted to give a little nod to the city that welcomed us, which is Valencia. And then the Tex comes as a nod, let's say, to the Valencian.
Inma: How wonderful! Those two cultures that merge, the world of Argentina with the world here, of Valencia. And as we have said, Anartxy is based on high-trend, quality jewelry pieces, with a very original point as well. You, furthermore, represent the trend very well, right?
Damián: Yes. Let's see, as I told you before, the issue, especially the secret, I think is in that. I think that. Jewelry comes last. Let's say, to reinvent yourself on the subject of fashion. Before you went to a shoe store and bought shoes. Now you can buy all kinds of footwear and or a sneaker. Suddenly you can combine it with a. Even with a party dress. Know? Or it is common now to see a girl leaving a nightclub dressed in a miniskirt and sneakers and before it was unthinkable. Yes, yes, this is a little bit of what we want to bring to this world. It's exactly the same to reinvent the theme of jewelry a little and bring it to the world of fashion as to follow the trends a little, right?
Inma: And they are also very versatile jewelry, that is, they can be worn for any type of occasion. You also have different lines that also have event lines, lines that have that brown point, that more trendy point. That is, you work above all. And what I see very well is for many profiles, almost all women's profiles.
Damián: If what we interpret or what we want to do is always cover all the moments of a single woman, in reality we look for inspiration, especially in a woman who is very active, very versatile, who likes to have a social life. We are not based so much on age, but we want to be inspired by a woman with personality above all things. That's why I tell you that it's not that we take into account so many profiles of women, but that we want to be in all of that woman's moments.
Inma: At Anartxy they make jewelry that makes you fall in love with its versatility. They are original and elegant pieces made of different noble materials. They turn them into fashionable and excellent quality jewelry to show off our own sty Chinese Overseas Asia Number Data le and box office. At Anartxy they bet on color and volume, including all women, to express and communicate who you are and who we are through their jewelry.
Anartxy is a clear example of design made in Spain based on touches of originality, quality and trend, with very Mediterranean notes of living. One of its highlights is the Slow Fashion essence, since Anartxy is based on the durability of its pieces due to its materials, noble qualities and the brand's strong commitment to the most sustainable essence.
Who can resist the universe. Anartxy We welcome your father and son CEOs, Damián López and Joaquín López.
Inma: We have them here with us, just as it is there.
Damian: How is he? Very good.
Joaquín: Hello, good evening.
Inma: I am delighted to have you here at the wedding window, to tell us how the Anartxy project came about, which is being a real revolution. Hey?
Damián: Well, let's see, we were involved in the market a little bit and we started in at a time of crisis. And well, I think that moments of crisis are always good for changes. We saw that the market needed a different product, that demanded something different from what we had been working on until now. And well, that's how we started with a small silver collection, at first with leather. Very homemade. At first it was a small collection with my wife, which was very successful and good. And from there it was, it grew and led to what we are today.
Inma: And does Anartxy's name have any kind of meaning?
Damián: Yes. As I said, we wanted to do something a little groundbreaking. We didn't want to limit ourselves to what was on the market. We wanted Anartxy to be a fashion brand. We didn't want a jewelry brand, or costume jewelry or fantasy, as the French normally interpret, but something that is related to the world of fashion. And we think not about not setting limits for ourselves. That's why Anartxy was like something anarchic, without breaking a bit with tradition. And on the other hand, we wanted to give a little nod to the city that welcomed us, which is Valencia. And then the Tex comes as a nod, let's say, to the Valencian.
Inma: How wonderful! Those two cultures that merge, the world of Argentina with the world here, of Valencia. And as we have said, Anartxy is based on high-trend, quality jewelry pieces, with a very original point as well. You, furthermore, represent the trend very well, right?
Damián: Yes. Let's see, as I told you before, the issue, especially the secret, I think is in that. I think that. Jewelry comes last. Let's say, to reinvent yourself on the subject of fashion. Before you went to a shoe store and bought shoes. Now you can buy all kinds of footwear and or a sneaker. Suddenly you can combine it with a. Even with a party dress. Know? Or it is common now to see a girl leaving a nightclub dressed in a miniskirt and sneakers and before it was unthinkable. Yes, yes, this is a little bit of what we want to bring to this world. It's exactly the same to reinvent the theme of jewelry a little and bring it to the world of fashion as to follow the trends a little, right?
Inma: And they are also very versatile jewelry, that is, they can be worn for any type of occasion. You also have different lines that also have event lines, lines that have that brown point, that more trendy point. That is, you work above all. And what I see very well is for many profiles, almost all women's profiles.
Damián: If what we interpret or what we want to do is always cover all the moments of a single woman, in reality we look for inspiration, especially in a woman who is very active, very versatile, who likes to have a social life. We are not based so much on age, but we want to be inspired by a woman with personality above all things. That's why I tell you that it's not that we take into account so many profiles of women, but that we want to be in all of that woman's moments.