Post by account_disabled on Feb 27, 2024 5:37:51 GMT -5
Who is Louise Delage? Who is that attractive young Parisian woman who has conquered thousands of pupils on Instagram? Why is she, among the dozens of socialites who charm everyone with dozens of life style photos, now making the news? Charming, sociable, sweet and mysterious, that's Louise Delage, a 25-year-old Parisian woman who a few weeks ago opened an Instagram account to post photos of a life of restaurants, travel and fun that many would surely envy. As often happens on the internet, his images quickly became a phenomenon and he accumulated thousands of followers practically instantly, (I know, it is the dream of many brands and communication agencies) in just a few weeks he already had 50,000 likes; She had become an online phenomenon. campan%cc%83a-addictions Of course, what these Internet users did not know was that what they were really liking was not the images of a really beautiful girl, but a campaign produced by the BETC agency and the Addict Aide organization, called "Like my addiction", which seeks to raise awareness among children and adolescents about the risks of abuse of this substance. Louise lives adventures and like many other people she shares the best moments of them on her social networks. In each one of her, her clothes are different, at times her hair seems several shades lighter and her outfit is almost never extremely flashy. What she does have a presence in almost all of her images is a bottle, cup or glass with an alcoholic beverage. Of course, this is such a common practice on Instagram that most users did not notice the detail until the organization itself published a video on YouTube using the account to draw attention to how difficult it is to detect an addiction even in a person. close. In an interview with Adweek Stéphane Xiberras, president of BETC, explained that given the importance of warning about the difficulty of detecting a problem of this nature in a person that you see every day but would never suspect of having an addiction, the agency considered that it would be an excellent idea to address it by creating a fake account on Instagram; and yes it worked.
The campaign went so viral that it made New Zealand WhatsApp Number international media headlines. What is there to learn? The phenomenon of this campaign is similar to that caused almost at the same time in Mexico City by a popular video supposedly captured by a surveillance camera located on Paseo de la Reforma. In it you can see a ghost girl who is crossed by a vehicle traveling at high speed on the avenue. marketing-model-group Once the recording received millions of views on YouTube and was shared in every corner of social networks, Grupo Modelo revealed that it was nothing less than the prologue of a new campaign called "Hotel Leyendas Victoria", created for one of its brands. of beer with the aim of reminding consumers that "Mexican legends are more alive than ever." What do these materials have to teach CSOs about communication? 1. Cure your delusion of prominence No one cares about your brand as much as yourself, get over it and move on. The vast majority of consumers are not interested in knowing your financial status and many of them have lost trust in companies or institutions when it comes to helping; Your job is to change that, but you won't be able to do it unless you stop talking about yourself and focus on the needs of your stakeholders. Anyone would say that CSOs are experts in this, that they are organizations deeply concerned about the needs of their beneficiaries and that they do not suffer from that delusion of protagonism that many commercial brands suffer from; In reality, many of them have focused so much on their cause that they have forgotten about the emotional needs of their donors and that is an interest group as important as the collaborators and beneficiaries.
So forget about yourself for a minute and ask yourself, who are your potential donors and allies? Who do you really want your message to reach? Who is the most important person? 2. Create content that inspires Now that you have identified your potential allies and donors, ask yourself what motivates them, discover the values they share with you, what might drive them to defend your cause and if there are any others that they consistently support. Get closer to their emotions and do not limit yourself only to their desire to help others, remember that one of the keys to creating links with your stakeholders is to make them live your cause on a daily basis. Avoid at all costs that your messages generate fear or lack of control among your audience, negative emotions create rejection and this is the ingredient that we least need to integrate into our recipe to create connections with stakeholders. Choose messages that put the power to make change in your hands. 3. Become a magnet Don't get carried away with advertorials and content that makes your brand appear to your audience even in the soup, instead give your interest groups what inspires them and make this content guide them step by step in the way to find you. This way you will prevent your audience from feeling invaded and blocking in their memory everything that has to do with you and you will allow them to feel empowered by fueling their desire to help. If you have already traveled the path to an organization or product, it is easier for you to want to interact with it than if its image invades each of the screens of your devices.
The campaign went so viral that it made New Zealand WhatsApp Number international media headlines. What is there to learn? The phenomenon of this campaign is similar to that caused almost at the same time in Mexico City by a popular video supposedly captured by a surveillance camera located on Paseo de la Reforma. In it you can see a ghost girl who is crossed by a vehicle traveling at high speed on the avenue. marketing-model-group Once the recording received millions of views on YouTube and was shared in every corner of social networks, Grupo Modelo revealed that it was nothing less than the prologue of a new campaign called "Hotel Leyendas Victoria", created for one of its brands. of beer with the aim of reminding consumers that "Mexican legends are more alive than ever." What do these materials have to teach CSOs about communication? 1. Cure your delusion of prominence No one cares about your brand as much as yourself, get over it and move on. The vast majority of consumers are not interested in knowing your financial status and many of them have lost trust in companies or institutions when it comes to helping; Your job is to change that, but you won't be able to do it unless you stop talking about yourself and focus on the needs of your stakeholders. Anyone would say that CSOs are experts in this, that they are organizations deeply concerned about the needs of their beneficiaries and that they do not suffer from that delusion of protagonism that many commercial brands suffer from; In reality, many of them have focused so much on their cause that they have forgotten about the emotional needs of their donors and that is an interest group as important as the collaborators and beneficiaries.
So forget about yourself for a minute and ask yourself, who are your potential donors and allies? Who do you really want your message to reach? Who is the most important person? 2. Create content that inspires Now that you have identified your potential allies and donors, ask yourself what motivates them, discover the values they share with you, what might drive them to defend your cause and if there are any others that they consistently support. Get closer to their emotions and do not limit yourself only to their desire to help others, remember that one of the keys to creating links with your stakeholders is to make them live your cause on a daily basis. Avoid at all costs that your messages generate fear or lack of control among your audience, negative emotions create rejection and this is the ingredient that we least need to integrate into our recipe to create connections with stakeholders. Choose messages that put the power to make change in your hands. 3. Become a magnet Don't get carried away with advertorials and content that makes your brand appear to your audience even in the soup, instead give your interest groups what inspires them and make this content guide them step by step in the way to find you. This way you will prevent your audience from feeling invaded and blocking in their memory everything that has to do with you and you will allow them to feel empowered by fueling their desire to help. If you have already traveled the path to an organization or product, it is easier for you to want to interact with it than if its image invades each of the screens of your devices.