Post by account_disabled on Jan 27, 2024 23:01:16 GMT -5
They enable the targeted use of financial and human resources. Derived from company goals, they exist in a wide variety of industries. In online marketing, objectives are often set using KPI metrics . Possible goals include, for example, increasing website traffic by a certain percentage or improving the ranking. Categories of marketing objectives Marketing objectives are broken down in different ways. While the quantitative and qualitative marketing goals differ in their verifiability , the strategic and tactical goals differ in terms of their planned duration .
The respective goals can be combined with each other, so increasing market share is definitely a measurable quantitative company goal, but depending on the planned period, it can also be classified as a tactical or Europe Cell Phone Number List strategic goal. Types of marketing goals Quantitative and qualitative marketing goals Quantitative (economic) marketing goals are numerically verifiable goals , such as increasing sales or profits, improving market shares or increasing conversation rates . Qualitative (psychological) marketing goals include psychological aspects that are intended to positively influence the quantitative goals. , such as increasing customer satisfaction or increasing awareness, can be checked using market research and surveys.
Strategic and tactical marketing goals The strategic marketing goals summarize the multi-year goals set by management, such as increasing sales or increasing market share. Short to medium-term marketing goals, such as improving customer relationships, are referred to as tactical marketing goals . At best, the achievement of tactical goals also leads to the achievement of strategic goals. Examples of marketing goals No matter the size of your business, you should definitely set marketing goals. However, the exact plans vary depending on the industry, business area and current market position. In the different industries, the various master plans are formulated in different positions. Possible marketing goals in online marketing would be, for example, improving search engine rankings or increasing website views. In turn, sales reps could aim for an increase in customer inquiries or an increase in offers.
The respective goals can be combined with each other, so increasing market share is definitely a measurable quantitative company goal, but depending on the planned period, it can also be classified as a tactical or Europe Cell Phone Number List strategic goal. Types of marketing goals Quantitative and qualitative marketing goals Quantitative (economic) marketing goals are numerically verifiable goals , such as increasing sales or profits, improving market shares or increasing conversation rates . Qualitative (psychological) marketing goals include psychological aspects that are intended to positively influence the quantitative goals. , such as increasing customer satisfaction or increasing awareness, can be checked using market research and surveys.
Strategic and tactical marketing goals The strategic marketing goals summarize the multi-year goals set by management, such as increasing sales or increasing market share. Short to medium-term marketing goals, such as improving customer relationships, are referred to as tactical marketing goals . At best, the achievement of tactical goals also leads to the achievement of strategic goals. Examples of marketing goals No matter the size of your business, you should definitely set marketing goals. However, the exact plans vary depending on the industry, business area and current market position. In the different industries, the various master plans are formulated in different positions. Possible marketing goals in online marketing would be, for example, improving search engine rankings or increasing website views. In turn, sales reps could aim for an increase in customer inquiries or an increase in offers.